It started at a fruit stand.
Before Pesito was a company, it was something Isaias learned as a kid, standing next to his grandmother at a roadside fruit stand.
Cherries, peaches, cucumbers, squash blossoms. Folding tables and plastic crates. His grandmother sold fruit to help support the family, and he helped her.
When money is earned like that, you learn to count it. A dollar was never a number on a screen. It was the week's groceries. It was medicine, rent, a birthday cake.
That's why, in the world he grew up in, remittances were never numbers either. They were someone's whole week of work, turned into something a family could eat, use, or celebrate. And every time that money crossed the border, someone along the way kept a piece of it.
Why Pesito exists.
Isaias grew up, learned to build software, and ended up working on payment infrastructure. The question stayed with him: why does sending your own money to your own family cost so much?
Pesito is his answer. A wallet for money moving between the United States and Mexico, where the planned fee is 1% of what you send and never goes above $1 USD. You see the fee and the exchange rate before you confirm. Nothing hides in the fine print.
One more thing, because we'd rather tell you straight: we haven't launched yet. Pesito is pre-launch, and transfers aren't available today. What you can do now is join the waitlist and watch us build it, step by step, on our public roadmap.
This isn't just a fintech company. It's our way of making sure more families get to keep more of what they worked so hard to earn.